Thursday, 18 October 2012

Contents Pages Analysis

1. What is the function of a contents page?
The function of the contents page is to let the reader identify particular articles and topics that they have an interest in. It also expands on some articles that were coverlines on the front page and have not been mentioned yet to reader.


A reader will be expecting to find the contents page near the front cover if not immediately afterwards. Highly supported magazines may contain adverts from popular brands and businesses which are scattered at all points in the magazine. Being near the front makes it an easily findable tool to help navigate through the magazine.





2. How does a reader use a contents page?
Once the reader has located the contents page, they will usually scan it for the articles that attracted them personally to the magazine and jump straight to them once they have discovered the page number accompanying the title in the contents page.

3. What is the conventional layout for a contents page in a magazine?
Conventional layouts for magazines have similar principals. For example, the three examples here have similar layouts with their article listings in that they all have the title 'Contents' which is then followed by a list of articles and corresponding page numbers on the left-hand side of the page. The Empire magazine has a double page spread for the contents which doesn't make it any more effective but does try to show more variety.

4. What is the conventional design for a contents page?
The designs do vary with the magazines but again follow similar principals. They all use images, some more than others. Empire and Q use a related Arial font whilst GQ Sports uses more of a Times New Roman but both types are effective and stand out from the background of the contents pages, all magazines use a white background showing what an effective and popular choice it is for designers and editors.


5. How much information does a contents page contain?
In a general aspect, the contents pages I've chosen use a lot of text and information on their pages, however, for each section in the contents there is only so much information that can be printed due to space consumption and spoilers. For example they all have a brief introduction of each article they contain, not revealing many surprises with them, but are used to expand on what the front cover couldn't.


6. What information does a conventional contents page contain?
As mentioned earlier, the contents pages contain brief introductions to each article. Some also mention particular authors or editors of the magazine to give other peoples perspectives on the articles that have been published. They also contain lots of page numbers to specify points in the magazine and also some quotations from people who are relevant to them.

7. How are images used in a conventional contents page?
Images are used very effectively in magazines in general, so as expected, they should be used well in the contents pages. Empire contains the most because of its spread and each image has a page reference to help the reader identify quicker what or who they want to read about. 

I would argue that Empire uses its images more effectively than the other two because the images stand out more with their structure and use of well known celebrities like Martin Sheen and Russell Crowe to unknown beauties who are making a name for themselves in the popular magazines, to even a dedicated Terminator special. The others do have some eye-catching images however which have a story behind them that might interest certain readers more than others.

8. How is language used in a conventional contents page?
Language is used effectively in the contents pages. To state bluntly, the language in the article summaries are almost advertisements. They're dramatic, intriguing, informal, brief and some are quite bizarre which makes them yet more appealing. Q magazine has an article called "MP4" which states that MP's have formed a rock band. They are used in an advert way to pull in a keen audience and prove that their purchase is not a waste.


9. What are the key codes and conventions of a contents page?
Key codes and conventions for a contents page would be eye-catching images, similarly used on the front cover, well-organised text and clear fonts and sizes, attractive titles and interesting stories to accompany all of them.




10. How does the function of a contents page affect its layout and design?
For the functions to be effective, its layout and design must correspond. For example, for a reader keen to find a certain article, the contents page must be clear to read, it articles must have a bolder font than the description and be relevant to the topic, otherwise making them useless. If possible it should have an accompanying image whether it's small or large to make it easier to find popular articles. Also, the popular and main articles should apply to a wider audience with similar interests and therefore, be expanded on in the contents page if it hasn't already on the cover.

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